Cracking Krakow

Internet users have coined a new term – “cracking”.

This year is the year of cracking Krakow. “Krakow is a cracking place to visit”, is the advice on Tripadvisor.com. Another tourist website writes about “Poland’s cracking old capital”. An airline advertises flights with the slogan: “It’s time to get kraking”.

You’re bound to see the word “cracking” spelt either with al “k” or “c” on tourist and travel websites all over the place. Even journalists and correspondents are using the term on a everyday basis in the EU.

“Cracking” is used both as a noun and as an adjective and refers to the great time one has in the ancient royal capital of Poland. It is synonymous with much fun, good mood and positive energy that Krakow stimulates. It also means some crazy ideas and lots of unexpected events that may happen to you while basking in the city’s unique atmosphere.

The powerful advertising slogan has been taking the Internet by storm. City officials themselves say they’ll use “cracking Krakow” in future international campaigns promoting the city.

Hence, one has nothing else to do but wish everyone visiting Krakow the best “cracking” time.