Name Your Poison

One might imagine that Poland would score high on the list when it comes to consumption of vodka. In fact, 53% of all alcohol beverage sales in Poland are vodka brands.

What is not so apparent is that Poland is ranked 10th in beer consumption by country. Miller, which owns Lech, Tyksie and Zubr beer brands in Poland is aiming for a 40% market share this year. SAB Miller based in South Africa claims Poland to be their 4th most profitable market worldwide. They expect consumption in Poland to rise from 82 to 90 litres per person. In 2004, beer consumption in Britain was 100 litres per person per year, Germans downed an average of 118 litres while the world's top beer drinking nation, the Czech Republic, managed 158 litres.

Poland’s wine consumption is only 5.6 litres per capita while France and Italy score between 50 – 70 litres per person.