iPhone-ski

Telekomunikacja Polska, largest phone company in Poland, paid hip-looking film extras to stand in queues for the national launch of Apple's iPhone. While the lines outside U.S. stores went around the block - the Apple brand is not so well known in Poland.

Part of the queue actors duties was to draw attention, tell passers-by about the iPhone product and offer their slot in line for 30 to 90 Złoty.

Such a marketing ploy is ironic in Poland because queues were a regular and much-loathed feature of daily life until the fall of the country's communist regime in 1989, because of endless shortages of even the most basic goods.